Privacy Policy

Welcome to Jackpot City Casino — an independent informational and affiliate resource dedicated to helping UK players navigate the online gaming landscape with confidence. Our website, accessible, operates exclusively as a review, comparison, and guidance platform. We do not offer real-money gambling services, operate a casino, or process financial transactions of any kind on this site.

This Privacy Policy explains how we handle the limited data we encounter when you visit our website, what technologies we use to understand how our content performs, and what rights you hold under applicable United Kingdom data protection legislation. As a site serving UK-based users, we operate in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By continuing to use this website, you acknowledge the practices described within this document.

Information We May Collect When You Visit

Unlike platforms that require account registration or payment details, our website collects only non-personal, technical data generated automatically during your visit. This includes your approximate geographic region (derived from IP address at a non-identifiable level), your browser type and version, the operating system on your device, referral URLs, pages visited, session duration, and click-through behaviour on outbound links.

We do not collect your name, email address, date of birth, postal address, telephone number, payment information, or any other personally identifiable information unless you choose to contact us directly. In the event you submit a query via our contact form, any details you voluntarily provide are used solely to respond to your enquiry and are not shared with third parties or retained beyond the reasonable time required to handle your request.

All analytical data we gather is processed in aggregate. No individual user profile is constructed, and no data is linked to a real-world identity. Our commitment to data minimisation means we only ever collect what is genuinely necessary for the lawful and legitimate operation of an informational iGaming resource.

Cookies and Tracking Technologies

Our website uses cookies — small text files placed on your device — to support core site functionality and to enable analytics measurement. Cookies are standard across virtually all modern websites and are not inherently harmful. However, we believe you deserve a clear explanation of exactly which types we use and how they serve you.

The categories of cookies deployed on this site are as follows:

You have the right to manage or withdraw your consent to non-essential cookies at any time. Most web browsers allow you to view, block, or delete cookies through their settings menus. Disabling analytics cookies will not prevent you from accessing our content, though it may affect how personalised certain functional elements appear. For independent guidance on managing your cookie preferences, the following resources provide reliable, non-commercial advice:

• www.youronlinechoices.com — A tool maintained by the European Interactive Digital Advertising Alliance that lets you opt out of interest-based advertising across participating companies. Useful for understanding and controlling behavioural tracking cookies.
• www.allaboutcookies.org — A comprehensive, impartial reference site covering how cookies work, the different types in use across the web, and step-by-step instructions for managing them in all major browsers.

How We Put Your Data to Use

The non-personal and aggregated data we collect serves a narrow, well-defined set of purposes. Primarily, we use analytics data to understand which sections of our site — casino reviews, bonus comparisons, responsible gambling guides — resonate most with our audience, allowing us to direct our editorial resources toward the topics our readers genuinely value.

From a security standpoint, technical data such as IP-level geolocation and browser signatures may be analysed to detect anomalous traffic patterns, bot activity, or other behaviour that could compromise the integrity of our website. This is a legitimate operational interest and does not involve surveillance of individual users.

Where our site features affiliate links to licensed casino operators, aggregated click data helps us evaluate which partnerships deliver genuine value to our readers. We do not sell this data to third parties, nor do we use it to build individual user profiles for advertising purposes. Our data use is strictly proportionate to what is required to run a credible, well-maintained informational platform.

We also use data to comply with our legal obligations. Should we receive a lawful request from a regulatory authority or law enforcement body in connection with our operations, we would cooperate fully while exercising appropriate discretion about the scope of any disclosure. We do not proactively share data with any government agency absent such a requirement.

Our Legal Basis for Processing Under UK GDPR

Every instance of data processing that occurs on this website is underpinned by a clear legal basis as required by Article 6 of the UK GDPR. We do not process data arbitrarily or based on assumptions about user consent. The table below summarises the specific legal bases we rely upon for different processing activities:

Where we rely on legitimate interests, we have carried out a balancing assessment to ensure that our interests do not override your fundamental rights and freedoms. You may object to processing based on legitimate interests at any time. Where we rely on your consent, you retain the right to withdraw that consent without detriment. For authoritative guidance on UK data protection law, we recommend consulting the following official resources:

• Information Commissioner’s Office (ICO) — UK GDPR Guidance: The ICO is the UK’s independent authority for data protection. Their guidance covers all aspects of the UK GDPR, including lawful bases for processing and individuals’ rights.
• Data Protection Act 2018 — Full Text: The primary UK statute that supplements and domestically implements GDPR obligations. Reading the enacted text directly provides the clearest picture of your legal protections.

Third-Party Services and External Integrations

To deliver a high-quality informational service, we integrate with a number of carefully selected third-party platforms. Each of these services operates under its own privacy framework and processes data in accordance with its terms. Below we outline the key integrations active on this website and explain what data each may access.

Google Analytics is used to measure traffic patterns, user engagement, and content performance. Data collected is anonymised and aggregated; IP addresses are truncated to prevent individual identification. Google Analytics operates under Google’s privacy framework, which is aligned with international data protection standards. You can opt out via the Google Analytics Opt-Out Browser Add-On.

Cloudflare provides our content delivery network (CDN) and DDoS protection infrastructure. As traffic routes through Cloudflare’s edge network, it may log request metadata (such as IP addresses) for security and performance purposes. Cloudflare’s data handling is governed by its own privacy policy and is compliant with applicable data protection frameworks.

As a website publishing content relevant to the UK gambling sector, we adhere to the broader regulatory environment overseen by the following authorities, whose resources we consider essential reading for our audience:

• UK Gambling Commission: The statutory regulator for commercial gambling in Great Britain. Their website provides consumer guidance, licensed operator checks, and information about responsible gambling protections available to UK players.
• Information Commissioner’s Office (ICO): The UK’s data protection regulator. If you believe your data rights have been infringed, the ICO is the appropriate body to contact for investigation and redress.

Affiliate Disclosure and Commercial Relationships

This website operates as an affiliate resource within the iGaming sector. Some links featured in our casino reviews, bonus guides, and operator comparison pages are affiliate links. This means that if you click through to a listed operator and subsequently register or make a qualifying action, we may receive a commission or referral payment from that operator. This financial arrangement does not influence our editorial assessments — we apply consistent evaluation criteria regardless of commercial relationships.

Affiliate commissions are how we fund the production of free, independent content available to all visitors. We only feature operators that hold valid licences from recognised regulatory bodies, including the UK Gambling Commission. We never recommend a platform based solely on its commission structure, and we encourage all users to conduct their own due diligence before registering with any online casino.

Affiliate tracking is typically facilitated through cookies set by the destination operator’s platform at the point of click-through. These cookies are not set by our website and fall outside our direct control. Each operator’s privacy policy governs how they use and store that tracking data. We recommend reviewing those policies before registering on any third-party platform.

How We Protect the Data We Handle

Although the data we collect is minimal and non-personal, we take its protection seriously. Our website is served exclusively over HTTPS, enforced by a current SSL/TLS certificate, which encrypts all data transmitted between your browser and our servers. This prevents interception by third parties during transit.

Access to our website’s administrative systems is restricted to authorised personnel only, protected by strong authentication protocols. We do not store raw analytics data on our own servers; instead, we rely on the secure infrastructure of certified third-party analytics providers. Any personal information submitted via our contact form is handled with the same level of care and is not retained longer than necessary.

We apply the principle of data minimisation throughout our operations: we simply do not collect what we do not need. By limiting our data footprint from the outset, we reduce the risk of any inadvertent exposure. Our infrastructure is regularly reviewed to ensure it meets current security best practices relevant to a consumer-facing iGaming information platform.

Data Retention and Storage Duration

Given that we collect no persistent personal data from ordinary site visitors, our retention practices are inherently limited. Anonymised analytics data collected through tools such as Google Analytics is retained within that platform for a standard period of 26 months, after which it is automatically purged in accordance with Google’s data lifecycle policies. We have configured our analytics implementation to reflect the shortest retention period appropriate for meaningful trend analysis.

Cookies placed on your device persist only for as long as their technical function requires. Session cookies are deleted automatically when you close your browser. Persistent cookies (such as those supporting analytics or affiliate attribution) typically expire within 30 to 365 days depending on their category. You can clear cookies from your device at any time through your browser’s settings.

Any personal information you voluntarily submit by contacting us directly — such as your name and email address — is retained only for the duration necessary to address your enquiry. Once resolved, this data is securely deleted and is not transferred to any marketing lists or third-party databases.

Your Rights Under UK Data Protection Law

As a resident or visitor subject to UK data protection law, you are entitled to a comprehensive set of individual rights regarding the processing of your personal data. These rights are established under the UK GDPR and the Data Protection Act 2018. Even where our data collection is minimal, we are committed to honouring these rights fully and promptly.

Your rights include the following:

1. Right of Access: You may request confirmation of whether we hold any personal data about you, and if so, to receive a copy of that data along with information about how it is used.
2. Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction.
3. Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal data where there is no compelling reason for us to continue processing it.
4. Right to Restriction of Processing: In certain circumstances, you may ask us to restrict how we use your data rather than delete it entirely.
5. Right to Data Portability: Where processing is based on consent or contractual necessity, you may request a structured copy of your data for transfer to another controller.
6. Right to Object: You may object to processing based on our legitimate interests at any time. We will cease that processing unless we can demonstrate compelling legitimate grounds.
7. Rights Related to Automated Decision-Making: We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals.

To exercise any of the above rights, please contact us using the details provided at the end of this policy. We will respond to verified requests within 30 days, in line with statutory requirements. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Our Commitment to Child Protection

This website is intended exclusively for adults aged 18 and over. Online gambling, even when discussed in an informational or advisory context, is a topic restricted to adults under UK law, and we take that restriction seriously. Our content is not directed at minors, and we do not knowingly collect, retain, or process data belonging to anyone under the age of 18.

If you are a parent or guardian and you believe that a minor in your care has accessed this site or submitted personal information to us, please contact us immediately so that we can take swift action to remove that information from our systems. We will treat such requests with the utmost urgency and sensitivity.

We strongly encourage parents and guardians to make use of parental control software and safe browsing tools to restrict access to age-restricted content online. The UK Gambling Commission provides guidance for families on young people and gambling, which we consider a vital resource for households where this is a concern.

External Links and Third-Party Websites

As an affiliate and informational platform, our website contains numerous links to third-party websites, including online casino operators, software providers, payment processors, and responsible gambling organisations. These outbound links are provided for informational purposes and as commercial referrals; we are not responsible for the privacy practices, data protection standards, or content of any external website.

Once you click through to a third-party site, you leave the jurisdiction of this Privacy Policy. The operator of that site will have its own privacy notice, data processing terms, and cookie policy, which will govern how your information is handled from that point forward. We strongly encourage you to read the privacy policies of any external sites you visit before submitting personal information to them.

The inclusion of a link on our website does not constitute an endorsement of that site’s data protection practices. Our responsibility extends only to the data environment within the boundaries of Jackpot City Casino.

Updates and Revisions to This Policy

The digital landscape, regulatory environment, and our own operational practices evolve over time. As a result, we reserve the right to amend this Privacy Policy periodically to reflect changes in law, technology, or the services we provide. Any material amendments will be published on this page with a revised effective date prominently displayed at the top of the document.

We encourage you to revisit this policy from time to time to remain informed about how we manage information related to your visits. Your continued use of the website following the publication of any changes constitutes your acknowledgement of those revisions. Where changes are significant — such as a material alteration to the types of data collected or the legal bases relied upon — we will make reasonable efforts to draw those changes to your attention.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your data, we welcome you to get in touch. You can reach our team via our Contact Page, or use the details below to contact us directly:

Telephone: +44 20 8089 1234
Email: [email protected]
Postal Address: Level 7, Spinola Park, Triq Mikiel Ang Borg, St Julian’s, Malta

We aim to respond to all data-related enquiries within five working days, and to all formal subject access requests within the 30-day statutory window. If you remain dissatisfied following our response, you may escalate your complaint to the Information Commissioner’s Office (ICO) at ico.org.uk, the UK’s independent supervisory authority for data protection matters.